Category Archives: link

First Year Swimmers Make a Splash

First Year Swimmers Make a Splash
By Elizabeth Kilgallin

With nine new swimmers, Sweet Briar’s pool is now over-flowing with new talent. The upcoming 2012-2013 swim season will see the largest freshmen class enter the pool since Jason Gallaher became Head Swim Coach four years ago. After Charlotte Greenwood, Brittany Fox, and Emily Jones graduated in May of 2012, the team was left with only eleven returning swimmers, the lowest amount that Gallaher has experienced as head coach. According to Gallaher, “this presented a huge challenge to the team and made the recruitment process more vigorous.” The large group of freshmen that joined the team this season has made the loss of these three standout swimmers more bearable.
During the first week of practice, Gallaher said that the first years “Are all…very eager to be a part of this positive program. They fit in well with our returning swimmers and they will add a great deal of strength and depth to the team. I’m looking forward to working with this group over the next four years.” With a team now made up of twenty strong swimmers, the veterans of the team, the coaches, and the first years all share high hopes and expectations for this season. One goal for this season is to beat Bridgewater, Sweet Briar’s closest rival in their conference. Last season, Bridgewater dominated Sweet Briar in the duel meet but Sweet Briar retaliated by beating them in the ODAC Conference Championships. Sweet Briar alum and recent Sweet Swimming graduate Charlotte Greenwood said, “losing the dual meet to Bridgewater was tough. I hope the new recruits will help defeat them this upcoming season.” Returning swimmer Vida McCahey said “I cannot wait to get back in shape to help the team defeat Bridgewater like last season. Hopefully this time we will also win the duel meet.”
First years hope to help the alum and veteran swimmers achieve this goal. One such freshman is Lydia Fleck. Fleck has been swimming since she was only eight years old and has been swimming on a Club Team since she was ten years old. She is an accomplished swimmer and led her high school swim team as captain. As captain, Fleck successfully brought her team to the states championships. When asked about this upcoming season, Fleck stated, “The girls on the team have all been welcoming to us [first years], making it feel like a whole other family. It’s going to be a really good year.”
Junior swimmer Bridget McGinley’s career is very similar to Fleck’s. McGinley has been swimming competitively since she was six and swimming for her club team since she was nine. McGinley was also a co-captain of her high school swim team. She led their team to National Catholics, the highest level of competition for Catholic schools on the East Coast. When asked about her new teammates, McGinley said “Even though the pool is more crowded than usual, it’s comforting to know that it is full of new potential for Sweet Swimming.”
Catherine Gumpman is a Sweet Briar College swimming alum, the Assistant Director of Admissions at the College, and the assistant swim coach. Gumpman began her service as assistant coach last year. She is loved by the swimmers for her “humor and encouragement throughout the many tough practices and meets of the swim season,” according to McCahey. Gumpman said that she is “thrilled to have such a large group of swimmers representing the class of 2016. I’ve been very impressed with them thus far, and I’m excited to start working with them in the pool. They are going to add a lot of strength and depth to an already strong program.” When asked about the reason for her positive impression of these swimmers so early in the season, she said, “The beginning of the swim season is always difficult. Getting back in shape after the summer can be very tough. These first years are positive and all-smiles even during difficult workouts.”
To see Sweet Swimming in action, check the schedule of meets online:

Sweet Swimming Schedule

Occupy Wall Street?

The movement that has been occupying public space since September 17th is still continuing today. The Occupy Wall Street movement has grown to just about every city across America, and even some cities abroad. With the financial situations both in America and Europe – people are starting to Occupy their cities to show that the rest of the citizens want a voice in democracy.

Many images show what is not being discussed, often high lighting the violence and disruption that this movement has caused. However, news articles discuss how yet another day has passed that protestors are still there, and oh yea there may have been some tiffs with police and people breaking the laws. However, what the public generally sees are people with their signs arguing how unfortunate their life has been because of the 1% policy makers. Yet, many of the younger generations have refuated with facts such as an image like this:

In correspondence with whomever was on email duty for replied to the following questions:

What are the objectives of the OWS movement?

The original objectives of the OWS movement is to create a democratic process for addressing the problem of the power of Wall St. over our government and wealth inequality. At this point, the movement has grown and taken on many issues. The overall theme is that OWS wants true democracy where the 99% make decisions, not the 1% of the population that controls all of our wealth.

What does OWS want to see change?

We want to a return to real democracy. We doing this by organizing direct democracy in our own communities right now.

Although this movement doesn’t seem to have any real goals behind their occupying phase, participants are still avidly partaking in protests across the Nation (and world) to show their dis-gratitude towards the 1% of Policy makers.
To further my research, I’ve been collecting materials from Facebook, Twitter, Tumblr, and general articles and images found on google or via the SBC library site. I’ve also emailed professors, and messaged people via Facebook to get an average person’s oppinion of the OWS movement, especially focusing on the younger college generation as they are the next to enter the work force and contribute towards the economy.
When I started emailing people – many of whom I had gone to school with, but since lost contact, many were happy to reply with their view on the situation, and gladly offered their two cents. In peer conversation, I have also gotten a sense that the OWS movement has turned into something that is more of a joke, now with And yes, Michale Moore has joined the OWS bandwagon – viewers may see another film soon … and even South Park has mocked the OWS movement.
What was a movement for people to gather in hopes of radically changing policy makers minds, has now become a movement where the average American is confused with what the OWS demands are, and frequently mocks the situation.

Social Media, not just a fad.


The State Of Social Media 2011: Social Is The New Normal

BY FC Expert Blogger Brian SolisMon Oct 17, 2011

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

This post is one in a series introducing my new book, The End of Business as Usual.

The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.

Social media is clearly becoming the new normal. For the last several years, simply adding the word “social” in front of anything and everything from media and gaming to commerce and CRM to business and consumerism, it’s clear that we are finally approaching the end of the hype curve to start making sense of what it all means and just how far it applies to the future of business and media.

But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate this point, let’s review the profound findings from the recently released Nielsen Social Media Report.

1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress. According to Nielsen, and well, reality, social media isn’t a fad. The report opens with a key finding that social networks and blogs dominate how Americans spend their time online, which accounts for nearly 25% of their total time spent on the Internet.

2) Four out of five active internet users aka everyday people visit social networks.

3) Looking beyond the U.S., in 10 major global markets, social networks and blogs reach over 75% of active Internet users.

4) 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. And, 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

5) 70 percent of active online adult social networkers shop online.

6) 53 percent of active adult social networkers follow a brand.

7) Tumblr nearly tripled its audience from just one year ago.

As a brand, Nielsen’s report gives us both validation and insight into the importance of social media in the business mix. But just who’s driving the growth? Understanding the demographics and also psychographics of social media users will help us more effectively connect our brand story to the needs and behavior of the social consumer. Nielsen reminds us that women make up the majority of visitors to social networks and blogs. The 18-34 segment boasts the highest concentration of active visitors among all age groups. Americans aged 35-49 are avid visitors as well as they are 4% more likely than average consumers to visit social networks and blogs than they do any other site. We’ve also learned in previous reports that Boomers are also flocking to social networks, with the adoption of social networks such as Facebook by the over 50 contingent growing by over 88%.

As I’ve long maintained, Facebook is the homepage for the social Web of the most progressive businesses. According to Pingdom, with 800 million users, Facebook is now the size of the entire Internet in 2004. And, as Nielsen shows us, at 53.5%, Facebook accounts for the majority of total time spent online.

Of course, social media is only part of the story. How consumers access the Internet and social networks alike counts for everything. As you can see, 37% of people access social networks from their mobile phone. Social networks aside, if your business isn’t creating dedicated online experiences for mobile devices, you’re missing a tremendous opportunity to connect with consumers.

Consumer activity is focused squarely on social networking in addition to accessing music, Web browsing, and GPS functionality. Engagement through content and 1:1 interaction is critical in earning relevance and attention in a new era of consumerism.

Social networking apps are up a whopping 30% from third quarter 2010. At the top of the list is Facebook with mobile usage dominated by 25-34 year-olds at 29% followed equally by those 18-24 and 35-44 at 20%. Access to social networks from mobile phones is up significantly among older demographics from just last year. Mobile usage among those over 55 jumped by 109% and those 35-54 grew by 68%.

Those active within social networks wield far greater influence offline than their more traditional counterparts. While we understand that consumers trust the recommendations of their peers, research by NM Incite reveals that 60% of social media users review products and services and is also their preferred source for information about the products they too consider. As you can see above, their effects are also felt offline. 33% are more likely to share their opinion on TV programs. 75% are more likely to be heavy spenders on music. Almost 50% are likely to spend significantly on clothing, shoes, and accessories.

Over the years, I’ve researched the gap that exists between what businesses think consumers want in social networks and what it is that they really want or expect. As you can imagine, there’s a significant delta between each and here, Nielsen delved a bit deeper to share insights into specific brand-related behavior by consumers in social networks. Much of their time is spent in pre-commerce phase of decision making, reading consumer feedback and learning about products. At the point of the decision, they seek to obtain coupons and promotions. Post commerce, they’re actively posting positive or negative feedback, thus influencing the decisions of others.

The dominance of social networking isn’t relegated to the United States, it is indeed a global phenomenon…and a way of digital life. Nielsen discovered that social networks and blogs are the top online destination accounting for the majority of time spent online, reaching at least 60% of active Internet users in the following countries:

1. Australia
2. Brazil
3. France
4. Germany
5. Italy
6. Japan
7. Spain
8. Switzerland
9. U.S.
10. U.K.

The End of Social Media 1.0

Social media is approaching a much needed maturity cycle where each word “social” and “Media” will no longer unite as an oxymoron, but instead as a true statement in how businesses and customers connect online. As a disruptor to everyday business, social media is forcing us to rethink everything. It is in many ways just like starting over. We are relearning and questioning everything and that’s the way it’s supposed to be. From creative and messaging to execution and measurement to service and loyalty, we now must look at applying more sophisticated and meaningful programs that combine social and media into a powerful form of engagement and leadership.

We will one day soon realize the day when “social” becomes part of the everyday construct in how people talk to one another and how we collaborate to solve for whatever brings us together. In the mean time, socializing media is only half as important as improving relationships and experiences within digital landscapes.

What do you think is different about today…what makes this the end of business as usual?

Dead Men Tell No Tales

This article starts with the title “A Hero’s Legend and a Stolen Skull Rustle Up a DNA Drama” and the lede exemplifies the title and furthermore entices the readers curiosity “MELBOURNE, Australia — Even with the best scientific techniques, you can’t always get what you want. But if you try, as the Rolling Stones put it, sometimes you get what you need.”
This article further explains that in 1929, when digging started a mass grave was found, and the bones belonging to Ned Kelly and Frederick Bailey Deeming (who may have been Jack the Ripper) were found. Shiesty school children and onlookers stole some of the bones found, possibly including Ned Kelly’s skull. The remains were sent to a jail for examination and reburial, while the skull took a mysterious journey of its own. The grand tale of Ned Kelly, as told via this article, is that “Born about 1854 to an Irish convict exiled to Australia, Kelly became a folk hero as a very young man. He took up arms against a corrupt British constabulary, robbed banks and wrote an explosive manifesto. He was shot and arrested in a final shootout in which he wore homemade metal armor, and in 1880 he was hanged by the Anglo-Irish establishment he despised. Kelly’s famous death outfit including boots, bag, death mask, and sash… were unable to provide any matching DNA to correlated to the skull found and the historic Ned Kelly apparel. Still on the search, scientists have been looking for this national hero’s skull to complete the remains.



Curiosity Killed the Cat

In an article titled Over the Alps on a Bike With a Boost had to keep reading. Having submerged myself (ok sort of) into the cycling world, I had to read the article about bikes… as I do with all other news articles regarding cycling or bicycles. What grabbed my attention with this lead were three main components: 1) the Alps… those are big mountains to ride 2) Bike – I immediately wondered how this news article was related to cycling and the author 3) Boost. I had no clue what that meant, and wondered if the article was still about cycling. With the three of these key words, for me, the reader, I was very interested to keep reading, and learn more. Finishing the article, I discovered that it was an interesting personal story about a guy and this special bike on a beautiful tour through the Alps… as the title alluded to.





Top 10 Lessons for the Future From Women…

Top 10 Lessons for the Future From Women in Media.