Category Archives: social media

Info Graphic Analysis: Pinterest for Business

Pinterest for Business

This info graphic makes the business side of Pinterest easy to understand. As the third most popular social network in the world, businesses cannot underestimate the potential influence of Pinterest. This info graphic makes it clear that Pinterest is growing in users each year and that it generates more than 27% more revenue per click than Facebook. It aso allows businesses to consider advertising on the most popular websites that are sources for Pinterest. Many businesses, such as Madewell, have taken advantage of these facts. Madewell sells clothes and accessories, yet they have incorporated DIY/crafts, recipes, and quotes into their website and blog precisely for the reasons this info graphic states. This info graphic clearly, colorfully, and successfully captures the attention of readers.

Storify Used Successfully by College Journalists

[View the story “Schoolify – A look at some of 2011-2012’s best college journalism on Storify” on Storify]

Testing out the new live blogging plug-in

It’s alive!  The SBC Journalistas blog now has live blogging capability!

This will have a lot of applications for student journalists covering campus news.

If you leave a comment, it will update in “real time”

Okay, I better stop or I’m going to spend my whole day messing with this.

Occupy Wall Street?

The movement that has been occupying public space since September 17th is still continuing today. The Occupy Wall Street movement has grown to just about every city across America, and even some cities abroad. With the financial situations both in America and Europe – people are starting to Occupy their cities to show that the rest of the citizens want a voice in democracy.

Many images show what is not being discussed, often high lighting the violence and disruption that this movement has caused. However, news articles discuss how yet another day has passed that protestors are still there, and oh yea there may have been some tiffs with police and people breaking the laws. However, what the public generally sees are people with their signs arguing how unfortunate their life has been because of the 1% policy makers. Yet, many of the younger generations have refuated with facts such as an image like this:

In correspondence with whomever was on email duty for replied to the following questions:

What are the objectives of the OWS movement?

The original objectives of the OWS movement is to create a democratic process for addressing the problem of the power of Wall St. over our government and wealth inequality. At this point, the movement has grown and taken on many issues. The overall theme is that OWS wants true democracy where the 99% make decisions, not the 1% of the population that controls all of our wealth.

What does OWS want to see change?

We want to a return to real democracy. We doing this by organizing direct democracy in our own communities right now.

Although this movement doesn’t seem to have any real goals behind their occupying phase, participants are still avidly partaking in protests across the Nation (and world) to show their dis-gratitude towards the 1% of Policy makers.
To further my research, I’ve been collecting materials from Facebook, Twitter, Tumblr, and general articles and images found on google or via the SBC library site. I’ve also emailed professors, and messaged people via Facebook to get an average person’s oppinion of the OWS movement, especially focusing on the younger college generation as they are the next to enter the work force and contribute towards the economy.
When I started emailing people – many of whom I had gone to school with, but since lost contact, many were happy to reply with their view on the situation, and gladly offered their two cents. In peer conversation, I have also gotten a sense that the OWS movement has turned into something that is more of a joke, now with And yes, Michale Moore has joined the OWS bandwagon – viewers may see another film soon … and even South Park has mocked the OWS movement.
What was a movement for people to gather in hopes of radically changing policy makers minds, has now become a movement where the average American is confused with what the OWS demands are, and frequently mocks the situation.

Social Media, not just a fad.


The State Of Social Media 2011: Social Is The New Normal

BY FC Expert Blogger Brian SolisMon Oct 17, 2011

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

This post is one in a series introducing my new book, The End of Business as Usual.

The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.

Social media is clearly becoming the new normal. For the last several years, simply adding the word “social” in front of anything and everything from media and gaming to commerce and CRM to business and consumerism, it’s clear that we are finally approaching the end of the hype curve to start making sense of what it all means and just how far it applies to the future of business and media.

But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate this point, let’s review the profound findings from the recently released Nielsen Social Media Report.

1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress. According to Nielsen, and well, reality, social media isn’t a fad. The report opens with a key finding that social networks and blogs dominate how Americans spend their time online, which accounts for nearly 25% of their total time spent on the Internet.

2) Four out of five active internet users aka everyday people visit social networks.

3) Looking beyond the U.S., in 10 major global markets, social networks and blogs reach over 75% of active Internet users.

4) 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. And, 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

5) 70 percent of active online adult social networkers shop online.

6) 53 percent of active adult social networkers follow a brand.

7) Tumblr nearly tripled its audience from just one year ago.

As a brand, Nielsen’s report gives us both validation and insight into the importance of social media in the business mix. But just who’s driving the growth? Understanding the demographics and also psychographics of social media users will help us more effectively connect our brand story to the needs and behavior of the social consumer. Nielsen reminds us that women make up the majority of visitors to social networks and blogs. The 18-34 segment boasts the highest concentration of active visitors among all age groups. Americans aged 35-49 are avid visitors as well as they are 4% more likely than average consumers to visit social networks and blogs than they do any other site. We’ve also learned in previous reports that Boomers are also flocking to social networks, with the adoption of social networks such as Facebook by the over 50 contingent growing by over 88%.

As I’ve long maintained, Facebook is the homepage for the social Web of the most progressive businesses. According to Pingdom, with 800 million users, Facebook is now the size of the entire Internet in 2004. And, as Nielsen shows us, at 53.5%, Facebook accounts for the majority of total time spent online.

Of course, social media is only part of the story. How consumers access the Internet and social networks alike counts for everything. As you can see, 37% of people access social networks from their mobile phone. Social networks aside, if your business isn’t creating dedicated online experiences for mobile devices, you’re missing a tremendous opportunity to connect with consumers.

Consumer activity is focused squarely on social networking in addition to accessing music, Web browsing, and GPS functionality. Engagement through content and 1:1 interaction is critical in earning relevance and attention in a new era of consumerism.

Social networking apps are up a whopping 30% from third quarter 2010. At the top of the list is Facebook with mobile usage dominated by 25-34 year-olds at 29% followed equally by those 18-24 and 35-44 at 20%. Access to social networks from mobile phones is up significantly among older demographics from just last year. Mobile usage among those over 55 jumped by 109% and those 35-54 grew by 68%.

Those active within social networks wield far greater influence offline than their more traditional counterparts. While we understand that consumers trust the recommendations of their peers, research by NM Incite reveals that 60% of social media users review products and services and is also their preferred source for information about the products they too consider. As you can see above, their effects are also felt offline. 33% are more likely to share their opinion on TV programs. 75% are more likely to be heavy spenders on music. Almost 50% are likely to spend significantly on clothing, shoes, and accessories.

Over the years, I’ve researched the gap that exists between what businesses think consumers want in social networks and what it is that they really want or expect. As you can imagine, there’s a significant delta between each and here, Nielsen delved a bit deeper to share insights into specific brand-related behavior by consumers in social networks. Much of their time is spent in pre-commerce phase of decision making, reading consumer feedback and learning about products. At the point of the decision, they seek to obtain coupons and promotions. Post commerce, they’re actively posting positive or negative feedback, thus influencing the decisions of others.

The dominance of social networking isn’t relegated to the United States, it is indeed a global phenomenon…and a way of digital life. Nielsen discovered that social networks and blogs are the top online destination accounting for the majority of time spent online, reaching at least 60% of active Internet users in the following countries:

1. Australia
2. Brazil
3. France
4. Germany
5. Italy
6. Japan
7. Spain
8. Switzerland
9. U.S.
10. U.K.

The End of Social Media 1.0

Social media is approaching a much needed maturity cycle where each word “social” and “Media” will no longer unite as an oxymoron, but instead as a true statement in how businesses and customers connect online. As a disruptor to everyday business, social media is forcing us to rethink everything. It is in many ways just like starting over. We are relearning and questioning everything and that’s the way it’s supposed to be. From creative and messaging to execution and measurement to service and loyalty, we now must look at applying more sophisticated and meaningful programs that combine social and media into a powerful form of engagement and leadership.

We will one day soon realize the day when “social” becomes part of the everyday construct in how people talk to one another and how we collaborate to solve for whatever brings us together. In the mean time, socializing media is only half as important as improving relationships and experiences within digital landscapes.

What do you think is different about today…what makes this the end of business as usual?

Article #3 and blogging your Investigative article

Article #3 guidelines

For article #3, you will write a news story about an issue surrounding a controversial event, law or policy.  As with the previous article, you need to make sure that there is a local angle.

Possible subjects:

  • occupy wall street
  • Sweet Briar’s honor code
  • Obama’s decision to withdraw all combat troops from Iraq by the new year
  • or, the issue you will be writing your investigative article about

Blogging your investigative articles

For next Tuesday, you will begin blogging on your personal blog about the process of researching and writing your investigative articles.  You are free to use WordPress, Tumblr, or Blogger.


  1. The blog must have a title
  2. It must be connected to twitter and one other social media platform (facebook, delicious, tumblr, flickr, picasa, stumbleupon, youtube, etc.) that will allow readers to watch you gather sources, images, audio, or video.
  3. Your first post (due next Tues.) will give an overview of your article topic, describe difficulties or obstacles you have encountered so far, if any, and provide hyperlinks to the sources you have gathered so far.
Each week, from now until December 1st you will write two posts that update your progress.  These need not be lengthy–200 words will suffice, but they should be visually and informationally dynamic, linking us to articles, video you have shot, audio you have recorded, infographics you have made, even drafts of parts of your article in progress.
Keeping up with this regimen will ensure that you are on deadline with the draft of the investigative article and will give you practice developing a readership.

Investigative Article Proposals and Bryan Alexander visit

For Tuesday’s class you will write a one-page proposal for your investigative article.

An investigative article is different from a news article in that it covers a story that raises complex issues, or has far-reaching effects that need to be explored.  As a result, investigative articles are longer that hard news articles (usually 3,000-10,000 words) and require more research and reporting.  This means that you will need to choose a subject for your article that is big enough and complex enough to warrant investigation.

That said, please follow the guidelines below:

  1. Be as specific and concise as possible when identifying the topic or issue.
  2. What is at stake?  Why is it important for someone to write about this topic?  What will be the benefits?  Who will benefit?
  3. Provide a list of people you will interview and resources you will use to aid your research.  Be ambitious.  If it would be ideal to interview a Senator, then put him/her on your list.  If it would be helpful to consult the National Archives, then put that down, too.  Note that for this assignment you will need to interview no less than 6 credible human sources, and consult no less than 6 previously published stories on, or relating to, the topic you are writing about.  (The College has a wonderful collection of full-text on-line databases.)
  4. What types of media would enhance the story, or help to better explain the complex data, ideas, or issues that comes with the story?

This is due next Tuesday.  Please send it via email before class begins.

Also, please remember that Tuesday we will meet in the Class of 1948 Theatre inside the FAC.  Bryan Alexander will be speaking to us about digital storytelling.  Check out his bio and the following links, so that you have an understanding of the really interesting work he does.

As you will see in his bio, he is on the staff of NITLE (The National Institute for Technology in Liberal Education), the organization that Sweet Briar President Jo Ellen Parker lead before coming to SBC.

Bryan Alexander, Senior Fellow, NITLE

Check out his blog, in particular this post, in which he discusses his self-imposed “Month of Digital Story-telling.”

Lastly, please read (in its entirety) his essay on Web 2.0 Storytelling.

Note that I have briefed Alexander on what we have been doing in our class so far.  I have told him about the class blogging project on tumblr and your long-term investigative article, so his remarks will be aimed at helping us realize the potential of the blog platforms and social media we have at our disposal.

Have a good weekend.

Ida B. Wells: Journalist, Editor, Suffragist

Ida B. Wells (1862-1931)

Imagine if Ida B. Wells had the backing and support of a whole newspaper or magazine staff  (photo-journalists, a layout and design staff, and a research department) that could have helped bring her observations to light in a vivid and easily accessible way.  Would there have been as many lynching deaths in the United States?

Wells and others working to raise consciousness about racial violence ran up against the issue of accessibility and distribution.  The map below would not have been known to many people, widely available, or displayed publicly.

Lynchings By States And Counties in the United States 1900-1931 (Data from research department, Tuskegee Institute)

Today, through the advantage of historical distance, as well as technology that can organize data in easy-to-read, interactive, and “shareable” formats, the public is much more aware of how wide-spread lynching was.  See the following links for examples:

Imagine if Ida B. Wells had a blog.  What might it look like?  What would she link to? Who would she follow on Twitter?  Who would be her Facebook friends?  Would she publish photos of lynching victims on-line?

Consider how you use push-button publishing technology and social media.  If there is a cause that you feel passionate about, how might you use the technology at your fingertips to raise awareness about it?

See the Wikipedia article on Wells’ exceptional career and life.