Tag Archives: infographic

Witchful Spending

This infographic above was taken  from Milo.com for their “Witchful Spending” article. It focuses on the economics of Halloween for US households comparable to 2011, and caught my attention because it sheds light on the economics of the middle/lower classes compared to last year in an entertaining way. By focusing on the amount of households decorating their lawn or buying costumes for their pets, Milo is able to describe an increase in household “cash on hand” without using boring statistics.

Infographic Analysis

The above infographic outlines social media use by social media network.  I think this infographic is is useful because an article that outlined this data would be boring due to the sheer amount of statistics and numbers.  However, when the data is organized into an infographic, it makes it easy for the reader (or viewer, I suppose) to pick out what pieces of data they need to (or want to) see.  One website organizes the same data in an excel-style chart.  However, the infographic, while not particularly accurate in the graph styles, gives the viewer enough information to generalize about the different social media networks.

Infographic Analysis

Are you a fanboy? (Click through the photo for the host site)


There are some clear strengths and weaknesses within this infographic from Paid Viewpoint. My personal opinion is that the subject of this infographic is actually pretty lame. But, I was at least mildly enticed by the use of the word fanboy/fangirl, as well as some of the graphics.

The layout of the graphics and arrangement of the information is done well. The larger graphics and more interesting/relevant findings are at the top of the graphic. It is colorful. There is a variety in the way the numbers are presented (bold, large numbers, bar graphs, pie charts).

However, I see a fair amount of shortcomings in this infographic as well.

1. The website states that they only asked 1,000 people to participate in this survey. That just doesn’t seem like a large enough number to justify three infographics, and it doesn’t seem like nearly enough people to make the claims that the graphic suggests. Also, they complied a large amount of information and clearly asked many questions, but I think that as you scroll further down the graphic, the questions become less relevant to the idea of whether or not you can diagnose yourself as an iphone ‘fanperson.’

2.Some of the bar graphs seemed irrelevant, and I found myself skipping through them and basically wondering who really gives a shit whether you are more likely to own multiple Apple products based on whether or not you consider yourself a ‘fanboy.’ Doesn’t that seem obvious anyways? Do you really need to conduct a survey to figure out that people who are seriously amped on Apple products probably own multiple Apple products? And that people who just have an iPhone for the sake of having a phone may be less likely to additionally own a Mac or an iPad? Duh.

3. The first few sets of bar graphs are inconsistent in the way they characterize ‘fanboys.’ The first bar graph uses the term ‘self-proclaimed fanboys.’ The latter few use the term ‘Apple fanboys.’ Are they the same thing? I think so, so using two different terminologies makes it seem like there is some sort of differentiation. Maybe ‘Apple fanboys’ are just born that way and ‘self-proclaimed fanboys’ are just wannabes. Do I care enough to try and find the distinction? No. Am I slightly disapproving of the switch-up? Indeed.

4. This is probably just another weird personal opinion, and people that want to know a painstakingly accurate account from these 1,000 people probably don’t mind this detail, in fact maybe they prefer it,  but I thought that the use of decimals (2.8 devices/person) sounded weird. I know that this is an average, so the numbers aren’t going to be exactly spot-on, but I feel like rounding the numbers or saying 2-3 rather than 2.8- would make more sense-especially for people like me who pause for a moment to think, ‘how can you own .8 of a device? Well, my screen is cracked and some pieces of glass have fallen out, so I guess technically speaking, I don’t have a FULL device…….’                                                 What are your thoughts? Decimals? No decimals?

I was interested to find out more about the source of this survey, so I checked into Paid Viewpoint to see what it was all about. Well, it’s basically exactly what it sounds like. You register to be an official survey-taker, they pay you cold, hard, cash. Sounds pretty sweet. It’s 1A.M. and I am running on fumes, but perhaps this is something worth checking out. This seems pretty legit, but maybe the money factor is related to the low number of participants in this survey, i.e. they don’t want to pay several thousands of people to take a survey. I would like to know why.

Maybe I will look into it another point in time where I wouldn’t have to get my nekked a$$ out of bed to find my credit card. Although, $15 bucks is a pretty enticing offer. (Half a tank of gas for a few moments of sporadic clickety-clickings?!) I’ll get back to you on that.

Want to see the other iPhone surveys? Click through, yo!